"Having good sales and people skills will help you grow your business as an independent insurance agent. Here are 3 important sales tactics to increase your business: Listen to Your Customers Your customers know best what they are looking for, and your job is to get them the product that best suits their needs. The only way to know what your customer wants is to listen carefully and ask the right questions. You don’t want to waste both their time and yours by asking unnecessary questions. Customers will likely be focused on getting the cheapest insurance they can, but that might not be the best choice. Emphasize value over price to ensure that your customer is getting the coverage and limits they need. Create a Relationship Your customers are what drive your business. Customers know they have a choice and if they aren’t satisfied with you, they can find another agent. Don’t focus on selling a product; focus on creating a great customer experience and fostering a relationship with your clients. Being honest and available to your potential clients is a great benefit. Let your customers know that you are available to answer any questions they may have. Click here to learn more about the importance of customer relationships. Follow Through with Excellent Customer Service The customer will remember the experience and service you provided during the sale. The best way to ensure your customer is satisfied is to provide a positive experience from beginning to end. Check in with them after the sale to ensure they are satisfied with their product. Be available to answer any questions that arise later on. When you have a satisfied customer, you will likely see that same customer returning to you for additional products or renewals. Satisfied customers are also more likely to recommend you to friends and family, which will increase your business."