Why You Should Be on the Internet as an Independent Agent

online insurance

When you operate an independent insurance agency, you need to get the word out about all the great services you have to offer. These days, more people are turning toward online insurance companies for its relative ease. Therefore, an insurance marketing campaign that does not utilize the internet effectively is at a serious disadvantage. Here are some ways to market insurance services online. Have a Website No one really uses the Yellow Pages anymore to find businesses. Instead, they go online and search for companies on Google. Without a website, people are not going to find your company. Instead, they are goi ...

  • How to Start an Insurance Agency | Superior Access

    how to start an insurance agency

    An Easy Guide to Starting Your Own Insurance Agency Running your own insurance agency gives you a lot of freedom and flexibility—but it can also be a daunting prospect, particularly if you aren't sure where to begin. Luckily, there are a number of resources that can help you get started. So how do you start your own insurance agency? Here's a quick guide. Get Licensed First of all, you need to be a licensed insurance agent. This is the most obvious prerequisite, and one that you may have already completed. If not, be sure to do some research on licensing requirements in your area. Make ...

  • Celebrate Small Businesses on Saturday, November 25

    small business saturday

    We understand the importance of small businesses – and we want to thank independent insurance agents for helping insure them! Independent agents provide protection and peace of mind to small business owners every day. Independent insurance agencies are often small businesses as well, helping to protect their communities. Saturday November 25th is Small Business Saturday. Help celebrate by shopping small in your community! According to the Small Business Administration, there are upwards of 30 million small businesses in the United States, which accounts for 99.9% of all firms. Small businesses are everywhere! Small businesses are responsible for 64% of new jobs and 44% of the ...

  • Insurance Lead Generation | Superior Access

    insurance lead generation

    The Secrets of Insurance Lead Generation How do insurance agents get leads? If you’ve recently launched an insurance agency or have hit a rough patch, then you’ll probably be looking for ways to connect with customers. With a little work, finding new clients is definitely possible. Here’s some quick tips for insurance lead generation. Getting Referrals First, don’t be afraid to ask for referrals. If you have any previous satisfied customers, then encourage them to send you possible leads; if you don’t, then ask your family, friends, or coworkers to spread the ...

  • Insurance Agent Marketing | Superior Access

    insurance agent marketing

    Marketing Tactics for Insurance Agents and Brokers If you're running an independent insurance agency, then you'll need to know how to market your business. Good marketing lets consumers know where to turn when they need an insurance policy, and helps keep you fresh in the mind of potential customers. Here's a handy guide to insurance agent marketing. Websites First of all, be sure that you have a well-established online presence. In this day and age, a good website is no longer a luxury—it's a must. Be sure that your website contains all the most importa ...

  • Make Other People Feel Important

    how to make someone feel important

    Professionals, including insurance agents, need to understand how critical it is to invest in people as opposed to ideas. Building relationships is vital, and a great way to start building those foundations is to make other people feel important. Many professionals wonder how to make someone feel important without coming off as condescending. Fortunately, there are some proven best practices for making sure you attain a customer for life. Be Courteous With Everyone This should go without saying, but when you are respectful toward someone else, he or she will, more times than not, show the same respect toward you. Even if you are not actively trying to acquire a new cli ...

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