3 Sales Tactics for Independent Agents

Phishing -Credit card data theft

Having good sales and people skills will help you grow your business as an independent insurance agent. Here are 3 important sales tactics to increase your business: Listen to Your Customers Your customers know best what they are looking for, and your job is to get them the product that best suits their needs. The only way to know what your customer wants is to listen carefully and ask the right questions. You don’t want to waste both their time and yours by asking unnecessary questions. Customers will likely be focused on getting the cheapest insurance they can, but that might not be the best choice. Emphasize value over price to ensure that your customer is gett ...

  • The Importance of Websites for Independent Insurance Agents

    Phishing -Credit card data theft

    Last week, the Yellow Pages arrived at our home. I asked my nephew if he knew what Yellow Pages were, and he had no idea. We haven’t used a paper Yellow Pages in years. As the population that relied on paper Yellow Pages in their youth declines, paper Yellow Pages will disappear. Why? It’s that Interweb all those kids are using. The digital age has invented and reinvented exciting and revolutionary ways for small businesses to put their professional feet forward and compete with bigger businesses. And it all begins with a simple, yet compelling small business website and digital advertising. Superior Access conducted our quarterly needs survey to Independent Insurance Agents in March ...

  • The Threat of Major Players

    Phishing -Credit card data theft

    Are independent agents at risk for losing their business to big corporate players entering the insurance space? Well, it depends on who you ask. According to IA Magazine, only 19% of independent agents believe that the big players like Google or Overstock are posting a significant impact in the industry. Google Tried – and the Outcome Wasn’t as Expected Google Compare launched with the goal of selling auto insurance through a carrier comparison tool. This was a threat to independent agents as Google has a massive brand and was well known. However, Google was trying to grow in a market that was already saturated with established players. They simply didn’t know th ...

  • Cyber Security

    Phishing -Credit card data theft

    Overlooking cyber security can cost businesses big, and states are noticing. New York is the first state to propose cyber security regulations. The degree of cyber security required varies per business, but your business will be fined if you don’t comply. Organizations must implement cybersecurity policies, have policies in place for confidential information disposal, review and limit access to documents, conduct risk assessments, and have policies in place to secure information to third parties3. Depending on your classification, some businesses must also employ cybersecurity personnel, have a Chief Information Security Officer, encrypt data, have an audit trail, implement mult ...

  • Independent Agencies Optimism Increasing

    Phishing -Credit card data theft

    In order to stay relevant and visible in the ever changing technology landscape, independent agencies need to be open to changing with the trends. In 2015, only 29% of agencies were optimistic about the future of their business. However, in 2016, that number rose to 49%1. So what changed in just one year?

    A key point is that independent agencies are increasing their budgets for business software and technology as part of a 3-5 year growth plan. Nearly half1 of agencies are using customer relationship management tools and attribute them to agency success and organization. Agencies are prioritizing customer service and engagement and are seeing a return from it – revenue ...

  • Benefits of Going Through an Independent Insurance Agent

    Phishing -Credit card data theft

    When it comes time to renew your insurance, where do you go? Do you call your insurance company to try to get a better deal? Instead of going direct to your insurance company, you should give a call to an independent insurance agent. Independent insurance agents give you more options for carriers, products, price and insurance knowledge.

    More Carriers

    Instead of being bound to a direct insurance company, independent agents have access to multiple carriers. They aren’t working for an insurance company directly so they can give you multiple carriers to choose from with no influence from a direct company. Consumers like to have choices and an inde ...

  • 1 2 3 65