The Value of a Handshake: Real Life vs. Digital Marketing for Independent Agents

When investing time, money and resources into your insurance agency, you want to know they’re not going to waste. You want to maximize your return on investment and generate the highest possible volume of qualified leads. 

One of the biggest dilemmas for independent agents is whether to invest in real life or digital marketing tools. Both have their pros and cons, but which is most likely to get legitimate results?

In this post, we’ll see whether there’s any conclusive evidence about whether ...

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  • Data Security: Is Your Insurance Agency Safe from Cyber Attack?

    Technology is a double-edged sword for independent agents. On one hand, it’s created immense opportunities and helps make things more efficient, while meeting customers’ needs.

    But on the other hand, it creates some major security concerns. Over 6.1 million data records are lost or stolen every single day, according to the Breach Level Index. That’s 71 records per second. 

    Here’s what you need to know in order to combat cyber crime and protect your customers’ data ...

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  • What Independent Agents Need to Know About Electric Scooter and Bike Sharing Insurance

    In cities across the country, electric scooter sharing is scaling. Lime, for example, just launched in Chicago and offers riders an affordable way to move throughout the city. This adds a mobility layer on top of the electric bike share programs that many US cities have already adopted. 

    But what insurance liabilities do these programs create? If someone in San Francisco were careening down a hill on their electric scooter rental and hit a parked car, how does that get settled?

    We’ll explore those thorny questions in this post and explain what ...

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  • Independent Agents: Become an Insurance Specialist or an Insurance Generalist?

    One of the questions independent agents often struggle with is whether they should focus on certain lines of business insurance or stick to being generalists. 

    In some communities, you’ll find insurance agents who specialize in business insurance for construction companies or for fishing companies, for example. They tailor their coverage to the unique needs of business owners in their area and customize their offerings accordingly. 

    So how can an agent know whether specializing like that is a good positioning move or not?

    < ...

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  • 5 Ways Independent Agents Can Reduce Employee Turnover

    High employee turnover hurts your business in many ways. It can lead to low morale in the workplace and affects both productivity and customer service. The process of hiring and training new staff costs in both time and money.

    In this post, we’ll look at what the main drivers of staff turnover are, then discuss five tips for how to address this problem in your own office.

    The Cost of High Employee Churn

    While turnover is inevitable in any business, you’re los ...

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  • 24/7 Independent Agents: How Chatbots Can Increase Customer Satisfaction

    Chatbots have picked up plenty of steam in recent years. Currently used by at least 67 percent of consumers worldwide, it’s predicted that 85 percent of all customer interactions will be handled without a human agent by 2020, writes Ayat Shukairy, cofounder of conversion rate optimization consulting firm Invesp.

    The overall reception has been quite positive. Founder and CMO of chatbot company Ubisend, ...

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