Why Insurtech is Such a Tremendous Asset for Independent Agents

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The insurance industry is an old one. Its roots can be traced all the way back to 1752 when the first mutual fire insurance company opened in America, financial writer Andrew Beattie says. And while it has certainly evolved since then, you could argue that the fundamentals haven’t change all that much — something that tends to favor larger insurance providers with deep pockets. But one innovation that’s quickly changing things is insurtech. A term blending the words “insurance” and “technology,” insurance public relations specialist ...

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  • How to Become an Insurance Agent: Tips for Those Just Starting Out

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    Considering a career as an independent insurance agent? There are a lot of reasons it can be a smart and rewarding choice. In fact, the team at US News reports a 10 percent projected employment growth from 2016 to 2026, meaning nearly 50,000 jobs should become available by the end of that period. And the earning potential is significant. The median salary for insurance sales agents in 2016 was $49,990, Marie Huntington at Bizfluent writes, with those in the 75th percentile earning $77, ...

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  • What Independent Agents Need to Know About Voice Search

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    As technology evolves, so should an independent agent’s approach to marketing. And one aspect of technology that’s a bonafide game changer is voice search. What initially seemed like more of a novelty is now an integral part of how users extract information from search engines. In fact, 40 percent of people are now using voice search once a day, marketing director Stephen Kenwright at customer engagement solutions provider Edit explains. But that’s just the tip of the iceberg, Microsoft search evangelist ...

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  • Tips for Finding Leads Without Buying a Prospects List

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    Small businesses get hit with all kinds of opportunities to buy lists of prospects. But most experts agree that this is almost always a bad idea. These are typically generated from big data sets and of questionable quality. Content marketer Corey Wainwright at HubSpot says that people found through this medium don’t actually know you and calls it a “dirty” way to acquire new contacts. The FTC’s CAN-SPAM Act is also designed to protect consumers from unsolicited emails, meaning that it’s technically illegal to buy an email list, social/digital m ...

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  • Email Marketing is Still a Good Bang for Your Buck — But You Have to Do It Right

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    Email marketing is tried-and-true. Though not the newest or most cutting edge of digital tactics, it’s certainly one of the most productive. When used correctly, it’s a technique that can help independent agents add qualified leads to their sales funnel and reel in more customers. Email marketing also happens to have an amazing ROI. For every dollar spent on email marketing in 2016, the return on investment was $44, the Campaign Monitor reports. Unfortunately, many new agents hit a snag with their email marketing, esp ...

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  • Water Everywhere: Why Flood Insurance is Necessary Coverage

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    Flooding is one of the biggest concerns for homeowners today. It’s something that can literally happen to anyone. And the costs can be devastating: Even one inch of water can cause $25,000 worth of damage, according to the National Flood Insurance Program and FEMA. With major natural disasters like Hurricanes Harvey and Irma still fresh in people’s minds, you can bet that a good percentage of your customers will be interested in buying flood insurance. Here are some specific topics independent agents can discuss when explaining flood insurance to prospects.  

    What Flood Insuranc ...

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