Why Customer Education Should Be Part of Your Insurance Marketing Strategy

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Insurance can be confusing. Complicated wording and complex terms and conditions often make it difficult for customers to understand what’s covered under a policy. Independent agent Erin Nutting agrees that insurance policies are often complicated and can be frustrating, leaving customers not knowing what move to make.

Part of being a great independent agent is educating your customers and helping them navigate through the insurance buying process. This is integral for building trust and establishing a loyal customer ba ...

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  • How Independent Agents Can Help Customers Stay Safe in a Smart World

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    The world is more connected than ever before. From our phones and watches to our cars and homes are communicating via the Internet of Things (IoT).

    And the sheer size of the IoT is mind boggling. Some 127 devices are connected to the internet every second, writes Kaylie Gyarmathy, marketing manager at data center provider vXchnge. And by 2020, there will be a total of 20.4 million connected devices.

    With ...

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  • 12 Must-Have Tech Tools for Successful Independent Agents

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    As an independent agent, you have a lot on your plate. There’s quotes, policy renewals, answering customer questions, administrative tasks and bookkeeping. You also need to make time for marketing and networking in order to keep growing your business, says Danielle Lachenauer at Minico Insurance Agency.

    Technology is a huge asset to streamlining business operations, especially in the insurance industry, writes ...

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  • 10 Tips for Appealing to Online Insurance Comparison Shoppers

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    The internet is the go-to resource for many insurance comparison shoppers who are searching for good deals and looking to compare quotes. It’s a quick, easy and convenient way to learn about coverage and find an optimal policy.

    In fact, 74 percent of shoppers go through insurer websites or aggregators to perform research and get quotes, according to global market research company J.D. Power in a 2016 study. And this can present a problem for independent agents who still primaril ...

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  • Agents: How to Successfully Partner with Local Builders and Contractors

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    Community relationships are an essential part of an independent agent’s success. The stronger your local network, the better you’re able to generate quality leads and grow your customer base. For independent agents, relationships within the community translate into one essential component — referrals.

    And referrals are an agent’s best friend, says Kelsey Rosauer, marketing brand specialist at AgencyBloc. They tend to be high quality and e ...

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  • How Independent Agents Can Help Smart Home Owners Minimize Privacy and Security Risks

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    Not long ago, smart home devices seemed like the work of science fiction. Securing your home with connected monitoring products and having smart home devices that change the thermostat, monitor energy consumption and even order pizza would seem laughable.

    But it’s gradually becoming the norm. There were more than 45 million smart home devices installed in US homes as of late 2018, reports ...

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