Email Marketing is Still a Good Bang for Your Buck — But You Have to Do It Right

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Email marketing is tried-and-true. Though not the newest or most cutting edge of digital tactics, it’s certainly one of the most productive. When used correctly, it’s a technique that can help independent agents add qualified leads to their sales funnel and reel in more customers. Email marketing also happens to have an amazing ROI. For every dollar spent on email marketing in 2016, the return on investment was $44, the Campaign Monitor reports. Unfortunately, many new agents hit a snag with their email marketing, esp ...

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  • Water Everywhere: Why Flood Insurance is Necessary Coverage


    Flooding is one of the biggest concerns for homeowners today. It’s something that can literally happen to anyone. And the costs can be devastating: Even one inch of water can cause $25,000 worth of damage, according to the National Flood Insurance Program and FEMA. With major natural disasters like Hurricanes Harvey and Irma still fresh in people’s minds, you can bet that a good percentage of your customers will be interested in buying flood insurance. Here are some specific topics independent agents can discuss when explaining flood insurance to prospects.  

    What Flood Insuranc ...

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  • Get to Know the Pet Insurance Buyer: Demographics and Motivations

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    Americans love their pets. For many people, they’re part of the family. And pet ownership has increased considerably over the past 30 years. The American Pet Product Association reports that as of 2018, 68 percent of US households (84.6 million homes) have a pet — up from 56 percent in 1988. So it comes as no surprise that pet insurance is something that more and more consumers are interested in purchasing. The Insurance Information Institute states that pet health insurance experienced record gr ...

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  • Independent Insurance Agent Blog: How Blogging Can Drive Leads


    Having an effective means of lead generation is integral to an independent agent’s success. This is what puts you on a prospect’s radar and initiates their journey through the sales funnel. Lead generation can come in many forms. But one of the best techniques pound-for-pound is blogging.   In fact, marketers who blog get 67 percent more leads than those who don’t, digital strategist Olivia Allen writes. And unlike sales people, a blog works for y ...

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  • How Independent Insurance Agents Can Build a Strong Personal Brand (Digitally and Offline)


    Independent agents face some stiff competition. The Statista team reports that there were nearly 1.1 million agents, brokers and service employees in the US alone in 2016. And that number will only continue to grow. One of the best ways to stand out in a competitive market is to create a strong personal brand. Without it, you’re more like white noise to your average customer, and they’ll simply tune you out, Jayson DeMers, founder and CEO of internet marketing company AudienceBloom expl ...

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  • Reheating Leads: How to Turn Cold Leads into Hot Ones

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    Converting the maximum amount of leads into customers is absolutely crucial for independent agents. The HubSpot team even reports that this is the number one priority for 69 percent of companies over the next 12 months. Of course this is often something that’s easier said than done. The Ascend2 team explains that nearly half (49 percent) of busi ...

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