How to Reach New Customers When Your Marketing Budget is Tight

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Most independent agents have small offices with fewer than 10 employees. Budgets are usually stretched, and there’s not always a lot of money available for marketing. In fact, Katie Lundin at AW360 cites a lack of budget as one of the top five marketing challenges for small businesses in general. But of course you need to bring in new leads to grow your business and solidify your position in your market.   So, what can a savvy agent do with limited financial resources? It turns out there’s a lot. Here’s a mix of both digital and offline techniques that will take yo ...

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  • The Online Features Customers Expect From Their Agent’s Website

    As an independent agent, your website is an invaluable asset that contributes heavily to the success of your business. Case in point: The New Horizons Insurance Marketing team found that a staggering 97 percent of consumers research a product or service online before making a purchase, and 91 percent take the next step in the buying process based on their online experiences. That’s why you want to make sure you’re covering all of the bases and giving your customers exactly what they’re looking for. After landing on your site, key information sho ...

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  • How to Sell Business Insurance to Your P&C Customers

    Long-term agent-customer relationships are the lifeblood of successful insurance sales. Having established relationships with customers means there’s built-in trust and a sense of comfort they have with you. In turn, this can create cross-selling opportunities. Patrick Hull even writes in Forbes that your chances of selling to an existing customer is 60 to 70 percent. But that number drops dramatically to just 5 to 20 percent for a new prospect. That’s why it’s easier to pitch additional coverage to existing customers than to sell p ...

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  • Independent Agents Need to Get Mobile Friendly: Here’s How

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    As an independent insurance agent, you’re probably aware of just how widespread mobile usage has become. Case in point: Eric Enge explains at Stone Temple that 63 percent of all Internet traffic came from mobile devices in 2017 — up 6 percent from just 2016. Being mobile friendly and effectively engaging your customers at the mobile level is essential. And we’re not just talking about younger generations like Millennials and Gen Zers. Monica Anderson and Andrew Perrin ...

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  • Independent Agents: How to Leverage Online Reviews to Grow Your Business

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    Having a positive reputation is a must for independent insurance agents. It’s your ticket to generating new leads, building trust and ultimately landing more customers. One of the top ways to earn a positive reputation these days is through online reviews. The RevLocal team reports that 92 percent of consumers read online reviews when searching for a local business. What’s more, two-thirds of consumers form an opinion about a business after reading only a handful of reviews. < ...

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  • Learning a New Tech Tool: 6 Tips for Independent Agents

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    The cloud. Customer relationship management (CRM) software. Bring your own device (BYOD) policies. This is the language of modern business technology. And as the world becomes increasingly digitized, these and other technologies are something that most small business owners will need to be familiar and comfortable with. Michael Lazar at Insight sheds light on the state of small business technology in America: This was a $686 billion industry in 2017, up more than 20 percent from the beginning of the decade.    Although it offe ...

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