How Short-Term Insurance Can Turn Into Long-Term Customers

One-off short-term insurance products are becoming more and more common.  For instance, there’s trip insurance, which covers flight delays, cancellations and medical emergencies, writes travel blogger and author Matthew Kepnes. There’s also event insurance, which offers general liability coverage for a specific event, says business consultant Kyle Cramer, as well as special coverag ...

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  • Land Contracts vs. Mortgages: What Independent Agents Should Know

    Owning a home is still considered the American Dream for many.  According to the National Association of Realtors, 84 percent of Americans view home ownership as a good investment and think it’s a smart long-term financial decision. That said, mortgage approval is a major concern, and many home buyers seek alternative means of financing that go beyond a traditional mortgage.  ...

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  • Digital Marketing for Independent Agents: A Guide to Local SEO

    It’s no secret that most insurance buying journeys start with a search engine. What’s interesting is that many come via local search. Nearly half (46 percent) of Google searches involve users looking for local businesses, and “near me” searches have increased by more than 500 percent in recent years, according to digital marketing writer Macy Storm. If your agency constantly pops up for “insurance agents near me” search traffic in Google and on Maps, you’re bound to get a sizable volume of quality l ...

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  • How Independent Agents Can Reach Digital-Native Insurance Customers

    Catering to young digital-native customers is a must for most independent agents. After all, this demographic now accounts for the majority of insurance customers.  In 2019 millennials made up 31.5 percent of the global population, and Generation Z comprised 32 percent, according to Lee J Miller and Wei Lu at Bloomberg. And as more and more agents are learning, the insurance buying journey of t ...

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  • Insurance Bundling: Digital Platforms Help Independent Agents Personalize Coverage

    Technology has disrupted nearly every major industry, helping improve operations, fuel insights, and deliver a better customer experience. A big part of being successful in any business is embracing technology and using it intelligently, say Jared Hecht, CEO of Fundera, an online marketplace for small business loans.  The insurance industry is no exception. Today’s independent agents need to know how to leverage technology to ...

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  • How Part-Time Insurance Agents Can Use Digital Platforms to Succeed and Scale

    Many American jobs are changing with the gig economy, and in our industry there is a growing trend of part-time insurance agents. This offers several perks, says Lauren Hayden at Agent Survival Guide, including added flexibility and the ability to work around other commitments. But it also puts obvious constraints on your ability to help customers.  One way to rise above these challenges and continually deliver a high level of s ...

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