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10 Twitter Do’s and Don’ts for Insurance Marketing Success

Twitter has been and continues to be a leading social media platform for independent agents. Its simple, intuitive interface and real time feed still make it a favorite among users. Roughly half a million tweets are sent daily — about 5,787 per second, Paige Cooper at Hootsuite writes. So there’s plenty of potential for savvy agents who know how to use this platform properly.

At the same time, though, it’s important to avoid some critical mistakes.

Here ar ...

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  • Targeted Insurance Coverage Crucial to Protect Against Natural Disasters

    Natural disasters are nothing new. They’ve been recorded for thousands of years.

    But they’ve become a growing issue in recent times, says reporter Kurtis Alexander. Both the frequency and intensity of natural disasters have increased, and many scientists believe a warming climate will only lead to more extreme weather in the future. This inevitably means there will be more damage to homes, vehicles and commercial properties.

    Insurance fraud is an ongoing issue. It’s something insurers have been contending with for literally hundreds of years.  

    Ever since the inception of insurance policies in the 18th century, people have searched for ways to exploit the system, explains P&C insurance expert, Hannah Smith. The Insurance Information Institute reports that fraud a ...

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  • 10 LinkedIn Do’s and Don’ts for Independent Insurance Agents

    LinkedIn is the premier professional networking platform. It had 590 million total users as of late 2018, reports digital marketing agency Omnicore. Of those, 260 million were active monthly users.

    With such a strong user base, LinkedIn provides independent agents an opportunity to form key connections, generate leads and ignite business growth. But in order to do so, it’s essential to understand how this platform works and strategies for harnessing its power.

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