Summertime Neighborhood Networking for Independent Agents

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The common denominator between successful independent agents is the relationships they have with their customers. It’s hard to stress enough the importance of being plugged into the community and building those relationships. After all, this is what allows agents to consistently generate quality leads and establish a loyal customer base.

A big part of forming these relationships is engaging in in-person outreach. And let’s face it, this is so much easier to do when the weather is good, making the summer and fall months a prime time ...

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  • 20 Top Insurance Resources Every Independent Agent Should Know

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    The insurance industry is a dynamic one, with new information unfolding all the time. So it’s important for independent agents to stay on top of trends and changes in order to continue doing your job at the highest level with outstanding customer service. 

    Here’s a list of 20 industry publications, blogs, podcasts and other resources that are useful to independent agents and should be on your radar.

    Insurance Information Institute

    This is the go-to resou ...

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  • Domestic Workers Liability: Does Homeowners Insurance Cover the Nanny?

    Domestic workers account for a large percentage of the global workforce, and the U.S. is no exception.

    According to the National Domestic Workers Alliance, there are over 2.5 million domestic workers in the United States. They do everything from caring for children, elderly or sick family members, household chores, cooking, cleaning and gardening.

    Such a large number of domestic workers in this country presents an important insurance question. If you employ people who ...

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  • Insuring Hobbies: Coverage for Classic Car Tinkerers, Stamp Collectors and Winemakers

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    Hobbies can be a lot of fun and offer a host of benefits.

    They help relieve stress, encourage people to explore new talents and can boost self-confidence, notes self-improvement writer Steve Scott. And having a hobby is quite common in the US, with the average American spending five to six hours each week on hobbies, according to Statista

    Man ...

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  • 5 Key Skills to Look for in New Hires for Your Independent Insurance Agency

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    The insurance industry is booming. Net premiums for P&C insurers totaled $558.2 billion in 2017 in the US alone, according to the Insurance Information Institute, and the Department of Labor expects a 10 percent increase in employment of insurance agents over the next decade.

    Indeed many independent insurance agencies are starting to scale. And a large part of successfully growing a business is knowing how to hire the right people, whether operations staff or sales people.

    Referrals have been and continue to be one of the most potent lead generation methods for independent agents. They convert 30 percent higher than leads from other marketing channels, have a 37 percent higher retention rate and a 16 percent higher lifetime value, explains Lisa Ross at conversion optimization services provider Invesp.

    Satisfied customers are the major source of personal referrals. But referrals from local professionals are equally as important. One particular connection that can reap major rewar ...

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