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Pitching to Reluctant Buyers: Making the Case for Important Insurance Coverage

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Independent agents know how crucial insurance is to nearly every facet of life. Having the right policy can be a tremendous asset and help a person come out of a traumatic experience relatively unscathed. “Life is very uncertain and has a way of throwing surprises at you when you least expect it,” explains insurance writer Yash Sharma. “In order to be fully prepared to deal with the contingencies in life, insurance is essential.” Account executive at HNI Risk Services ...

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  • ROI and Retention: CRM is a Must-Have for Independent Agents

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    Independent agents face many challenges. The modern insurance industry is complex and competitive, the team at web-based CRM software provider Salesboom writes. Finding new customers is becoming increasingly difficult, with independent agents citing large market ownership by major insurance companies as the primary reason. Another is the growing trend of customers going online to search and buy policies. In fact, nearly three quarters (74 percent) of people now use insurance provider websites or aggregators to find cheap quotes, says ...

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  • Why Insurtech is Such a Tremendous Asset for Independent Agents

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    The insurance industry is an old one. Its roots can be traced all the way back to 1752 when the first mutual fire insurance company opened in America, financial writer Andrew Beattie says. And while it has certainly evolved since then, you could argue that the fundamentals haven’t change all that much — something that tends to favor larger insurance providers with deep pockets. But one innovation that’s quickly changing things is insurtech. A term blending the words “insurance” and “technology,” insurance public relations specialist ...

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  • How to Become an Insurance Agent: Tips for Those Just Starting Out

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    Considering a career as an independent insurance agent? There are a lot of reasons it can be a smart and rewarding choice. In fact, the team at US News reports a 10 percent projected employment growth from 2016 to 2026, meaning nearly 50,000 jobs should become available by the end of that period. And the earning potential is significant. The median salary for insurance sales agents in 2016 was $49,990, Marie Huntington at Bizfluent writes, with those in the 75th percentile earning $77, ...

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  • What Independent Agents Need to Know About Voice Search

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    As technology evolves, so should an independent agent’s approach to marketing. And one aspect of technology that’s a bonafide game changer is voice search. What initially seemed like more of a novelty is now an integral part of how users extract information from search engines. In fact, 40 percent of people are now using voice search once a day, marketing director Stephen Kenwright at customer engagement solutions provider Edit explains. But that’s just the tip of the iceberg, Microsoft search evangelist ...

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  • Tips for Finding Leads Without Buying a Prospects List

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    Small businesses get hit with all kinds of opportunities to buy lists of prospects. But most experts agree that this is almost always a bad idea. These are typically generated from big data sets and of questionable quality. Content marketer Corey Wainwright at HubSpot says that people found through this medium don’t actually know you and calls it a “dirty” way to acquire new contacts. The FTC’s CAN-SPAM Act is also designed to protect consumers from unsolicited emails, meaning that it’s technically illegal to buy an email list, social/digital m ...

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