Insurance Lead Generation | Superior Access

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    The Secrets of Insurance Lead Generation

    How do insurance agents get leads? If you’ve recently launched an insurance agency or have hit a rough patch, then you’ll probably be looking for ways to connect with customers. With a little work, finding new clients is definitely possible. Here’s some quick tips for insurance lead generation.

    Getting Referrals

    First, don’t be afraid to ask for referrals. If you have any previous satisfied customers, then encourage them to send you possible leads; if you don’t, then ask your family, friends, or coworkers to spread the word. Word-of-mouth is a great way to get your agency’s name out there. You may even want to start a referral program that rewards people for sending their friends and family your way.

    Purchasing a List

    Second, think about buying a list. There are some large companies that will gladly sell you the contact information of people and businesses that might be looking for insurance. Some of these sellers might even have return policies or exclusive lead programs. However, you don’t always have to go to these providers directly—a retiring broker or closing agency might be willing to sell you their list.

    Community Activity

    Being active in the community is another good way to generate leads. By sponsoring events, engaging in charitable work, or attending local conventions and fairs, you’ll be able to make contact with potential customers while also creating positive impressions.

    Great Marketing

    Be sure to work hard on your marketing game. This includes not only traditional forms of media such as print ads and radio, but also digital media such as your website and social media pages. There are a number of online resources that can teach you about marketing, or you can hire an agency to help you out.


    Finally, be sure to build strong relationships with other businesses in your area; attend networking events, join the chamber of commerce, and connect with your alumni association. This can not only spread the word about your business but connect you with useful businesses. With these handy tips and help from companies like Superior Access, you’ll be able to boost your agency’s growth in no time.

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