Pleasing Customers in the Digital Age of Insurance

Are you aware of changes in consumer preferences? Which of the statements below are correct:

  • 84% of consumers trust online reviews as much as personal recommendations
  • Nearly 70% of insurance consumers like to research coverage online
  • 44% spend more time with a brand when they interact through social media

If you said all of the above, you’d be correct. Times are changing and so are your customers.

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