Will New Car Technology Impact Auto Insurance Affordability?

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  • Over the last few years, many consumers have grown increasingly aware of the price they pay for their necessary auto insurance coverage every month, and many may be unhappy with the situation. However, some experts worry that there’s a likelihood that these premiums could change – potentially for the better – in the coming years, because of the new technology that is now becoming more common in vehicles. As such, it might become more incumbent upon insurance agents to talk with clients about these potential changes well in advance, so they know what to expect and aren’t hit with significant sticker shock.

    A number of driving safety experts, and those in the insurance industry, have noted some growing concern about the ways in which vehicles are now being equipped with devices that could lead to distracted driving, according to a report from the Wall Street Journal. Everything from in-dash screens to mobile Wi-Fi hot spots are now coming in new vehicles, and many experts say that it’s important that they be integrated as safely as possible to reduce the risk that can come with distracted driving. Every year, about 10 percent of all cars sold worldwide have built-in communications systems, and the hope is that these will be able to seamlessly interact with drivers’ smartphones so they don’t have to glance down to answer calls or texts, or look up directions.

    A potential easy solution?
    Those in the industry say that one way this might end up happening is for auto manufacturers to begin allowing software companies to develop downloadable apps for their vehicles’ built-in computer systems in much the same way that they can for smartphones today, the report said. This would theoretically allow consumers to better integrate software to meet their needs so that they don’t end up looking down to check a smartphone or other mobile device. Many from the tech world say that such a change is inevitable.

    “Everything that has been showing up in smartphones is going to show up in cars,” Bryan Trussel, founder of Glympse, which makes an app that lets people track the location of friends they are meeting, told the newspaper.

    Insurance agents who have been dealing with dissatisfied consumers in the last several months might want to think about how they can better connect with those people and show them the ways in which their policies protect them. The more that can be done in this regard, the more likely clients are to be satisfied.

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